Virat Kohli Agreement With Puma

Posted by Admin on Oct 13, 2021 in Uncategorized |

Saurabh Uboweja, founder, CEO and chief Brand Strategist at Brands of Desire, believes the timing of the deal is perfect, as Kohli is at the peak of his career. “For a sports star who has reached his peak once in his career, he may reach his peak one or two more times in his career, and he will most likely have a slowdown/minor spikes in his career. From this point of view, I think that the timing of the agreement is a bit incongruous. This is more advantageous for Kohli. This means that, in an ideal scenario with the way cricket is played around the world, Kohli can retire at 33-34 years old, which equates to 5-6 years older. What about this 8-year market? Even if you play IPL, the deal isn`t worth it from Puma`s point of view. Kohli has signed an eight-year deal with sports-lifestyle brand Puma worth around Rs 110 billion. Kohli joined Jamaican sprinters Usain Bolt and Asafa Powell, as well as footballers Thierry Henry and Oliver Giroud as global brand ambassadors, among others. It`s a privilege to be part of a great list of athletes that Puma has. Not only current icons like Usain Bolt, but also the brand`s rich history with Pele, Maradona, Thierry Henry and others,” Kohli told The Times of India. Previously, Sachin Tendulkar and former Indian captain Mahendra Singh Dhoni were in the 100 Crore club thanks to multi-year contracts with sports and talent management agencies, which brought a large number of brands for endorsement agreements. Puma intends to bring to market, with Kohli on board, a characteristic range of sport-lifestyle products with a specific logo and brand identity.

Most of the endorsement agreement, which relates to between €12 billion and €14 billion each year. Rs is estimated, is included in a fixed payment. The captain of the Indian cricket team, Virat Kohli, is the first sportsman in the country to have signed a 100 crore endorsement contract with a single brand. An article shared by Virat Kohli (@virat.kohli) at Feb 19, 2017 at 5:57am PST PUMA India MD Abhishek Ganguly said: “Rahul is a world-class athlete who inspires today`s youth with his performance and style. He fits the brand perfectly due to his outstanding performance on the field, his effortless style off the field and his taste for fitness. Virat Kohli added another feather to his cap when he became the first Indian sportsman to enter into an endorsement Rs 100 crore deal with a single brand. Kohli has struck an eight-year deal with lifestyle brand Puma worth about $110 billion. The Delhi boy celebrates an exclusive club of sportsmen, including Jamaican sprinters Usain Bolt and Asafa Powell, as well as footballers Thierry Henry and Oliver Giroud – among others – as global ambassadors of the brand. The deal, which will cover most of Kohli`s career with the Indian team from here, comes with a fixed payment and licensing fees, depending on the brand`s business performance. Kohli, the country`s highest-paid celebrity, has struck an Rs 110 Crore deal with sportswear brand Puma.

This is an unprecedented market for an Indian sports personality – Rs 110 Crore over eight years of Rs 13.75 crore or about $2 million a year. And only with a single brand. According to this report published in the Economic Times in March 2016, Kohli supports at least 13 brands, including the Indian tyre manufacturer MRF (which supplied it with 6.5 billion euros). Rupees pay every year to stick its logo on its bats), german high-end carmaker Audi (5 billion rupees over 18 months), US coca giant Pepsi and Swiss luxury watch maker Tissot. Since December 2016, Kohli has also signed Chinese smartphone maker Gionee and luggage maker American Tourister as a brand ambassador. Samit Sinha, founder and managing partner of the alchemist Brand Consulting, analyzes in the analysis of the model of puma`s brand endorsers selection: “If you see their international campaign, they used Usain Bolt…

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